For a couple of years now, I’ve been hearing the term “online reputation management”, but I wasn’t sure of exactly what was involved with the process. When I recently came across a current Online Reputation Reviews article that explains the basics of managing online reputations, I was eager to read it.
One of the first points that this article conveys is that consumers do not make blind, or uninformed purchases anymore. They do conduct research on products and retailers before they purchase products or services, however.
The importance of establishing a positive reputation before any type of negative reputation can be formed, is another good point in this informative article.
In order to establish a positive online reputation, it is suggested that you create as many online profiles as possible. By signing up with every site you can that allows you to create a user profile, the multiple listed accounts can help to outweigh any negative information that may develop.
It is also mentioned in this article that blogging is a good way to establish and maintain a positive online reputation. If you continue to regularly write positive new blog posts, you can probably acquire more regular readers, which can lead to positive comments.
Another effective way of maintaining a positive online reputation is to try to suppress or push down negative search engine results. This can be done by getting your name mentioned on high-ranking sites.
I can’t help but think of the old show business saying “Any publicity is good publicity.” Apparently, that does not hold true in today’s world.