The life and career of Richard Liu Qiangdong has seen him make a number of impressive moves at what always seems to be the right time for his computer parts brand, JD.com. The entrepreneur behind the massive success of JC.com has shown a willingness to adapt and evolve his business throughout his career to bring as much success as possible to his brand. After developing his love of computers and technology as a software, Richard Liu has shown he has the skills to combine his love of innovation with a strong business sense.
After starting with a single store in the respected Beijing technology center of the Zhongguancun Industrial Park, Richard Liu Qiangdong has become one of the leading figures in the online retail sector. The fragility of the human body is the reason why Richard Liu has become such a stunning online business success after deciding to close his chain of technology stores following the 2003 SARS outbreak in China. Despite achieving some early success with the brand, the graduate of The People’s University of China decided the problem of illness and further epidemics could be avoided by taking his business online.
Richard Liu is one of the leading figures in the global online retail industry, known for his innovative approach to business and marketing. After deciding to take the JD.com brand online, the entrepreneur decided to use his own image as one of the selling points of the company. Richard Liu Qiangdong is a popular celebrity in China with a young and flamboyant image capitalizing on the burgeoning socialist market economy.
The ability of the head of JD.com to remain at the heart of the success of the brand has been built around the use of the WeChat social media communication platform. Now a partner with JD.com, WeChat provides a huge marketing platform for JD.com with more than one billion users accessing the social media platform each month across Asia.
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