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New Research Suggests That Buyers Of Luxury Properties Are Young And Tech Savvy


In the old days, buying a luxury real estate was mostly confined to individuals in their 50s and 60s. These individuals were mostly concerned with the investment-grade property, which would not lose it value. They were correct in their decision-making because they had spend years in the corporate world ensuring their hard-earned success.


However, trends are changing these days. According to multiple real estate agencies catering to wealthy individuals, their customers are younger, tech-savvy and more knowledgeable. These customers are Millennial entrepreneurs, who belong to technology business, sports, fashion and movie industries, among others. To them, investment is not the primary focus. Instead, they want to live a convenient and personal lifestyle. Therefore, customization and ease of access to their pursuits is the primary goal.


For instance, in New York, the focus on this new elite class is location. They want to get an apartment or a property in an area with high concentration of cafe, restaurants and entertainment. Actually, they want to see and be seen. Perhaps, another reason for selecting the location in the middle of Manhattan Island, is the public interaction that most of the new younger generation miss out due to the technology. As their dependence on high-tech gadgets increase, they want to make sure that they don’t lose the public interaction. For young buyers of luxury properties in New York, they want to entertain themselves and their friends.


In fact, location is important to youngster in other areas, as well. In California, there is a growing trends towards scenic properties. Similarly, fashion lovers want a property in Beverly Hills or Hollywood.


Experts from one of the most successful luxury real estate agencies in New York, TownRealEstate are busy showcasing numerous NYC apartments for rent to these clients. With thousands of NYC apartments for rent, it can be difficult for customers to find the property they like. Therefore, Town Residential, has a dedicated team of experts that knows New York like the back of their hands.


Town Residential experts have instant access to several NYC apartments for rent that make a perfect property for these young entrepreneurs. In fact, Town Residential is also selected as one of the best places to work in the Big Apple. In just five years, it has cemented its position as the number one luxury real estate company for individuals looking to NYC apartments for rent.

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