Unroll. Me is an email subscription management service. The service allows people to get rid of any unwanted subscriptions and roll up the rest into a customized overview. The roll-up offers people a thorough summary of their subscriptions. Each email is put into a specific roll up category. Unroll.Me takes your gray mail and generates short previews. That way, users can only open messages that they are interested in.
Recently, Unroll.Me announced that they are creating a new android app. Normally users would have to connect their email account to Unroll.Me’s services. However, Unroll.Me Chief Executive Officer Jojo Hedaya says that the creation of the new app will allow users to simply swipe and unsubscribe. Unroll.Me allows users to manage all of their subscriptions. Hedaya says that Unroll.Me is trying to separate itself from traditional solutions.
The company also announced that they will no longer serve users in Europe due to a new data protection enforcement regime that are under General Data Protection Regulations. Unroll.Me says that they are unable to comply with all of the GDPR requirements.
The General Data Protection Regulation does have tight consent requirements for processing personal data. The GDPR says that processing personal data must be a clear affirmative act. The GDPR expects companies to explicitly explain what they plan to do with people’s data.
Any consent must now be separate from other written agreements and written in an easily accessible structure with clearly defined language. There is expected to be a drastic shift in the habits and practices of different companies. Hedaya says that Unroll.Me is excited about the future.