Former Clariden Leu executive, Mike Baur, stepped out on his own in 2014 to form a new initiative called Basino.com. According to sources, the reason for leaving the seeming comfort of the private banking auspices of Sallfort was to engage in this new entrepreneurial venture. One of the key aspects of his new firm is the ability to bring together rich, young investors from different backgrounds and financial sectors to fund promising ventures in new and exciting ways.
Basino will be targeting a younger and adventurous clientele. Mike Baur and his partners assure that they understand this European demographic since Baur is just a little under 40 years old. Baur relates that the key element of this business is to appeal to these young investors and provide them with opportunities that meet and are congruent with their thought processes and ideologies. What he offers them is the exclusivity of what may be characterized as a “young investor’s club.” They have many business events planned as well and visits to their company so that participants can understand their ethos.
Baur is looked upon as sort of a trend setter in that he helped to start the private banking industry in Switzerland. Leveraging his more than 20 years of experience in Swiss private banking, he is sure to have the clout to make Basino a force to be reckoned with. His expertise as a Swiss financial specialist is well renowned.
Mike Baur’s involvement with Basino and his young investors club evolved into his present venture called Swiss Startup Factory, where he combines all that he has learned over the last 20 years to help young investors and entrepreneurs to connect with each other and provide the financial counseling and consulting necessary to make them a glowing success. His expressed goals are to take these ventures from simply small Swiss operations and advance them toward multinational and international business powerhouses.
Additionally, the educational and consulting services offered by the Swiss Startup Factory are helping digital startups to expand and market themselves domestically and abroad. They offer a three-month long start-up accelerator program where they offer a unique array of services, such as coaching, mentoring, and providing nascent companies with office space in the heart of Zurich as well as entrepreneurial network to achieve their ambitious objectives.
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