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Fabletics and Don Ressler Join the War against Breast Cancer

Although Kate Hudson is best known for her acting role in “Almost Famous,” she is also the Co-founder of Fabletics, an American online retailer that sells women’s leisurewear. Recently, Kate Hudson, along with Fabletics, partnered with the Council of Fashion Designers America, a nonprofit trade association, to help promote breast cancer awareness. Kate Hudson, along with her Fabletics business partners, Adam Goldenberg and Don Ressler, were participants in this year’s Fashion Targets Breast Cancer (FTBC) charity campaign, which was aimed at uniting the fashion world in the fight against breast cancer.

Considering that more than 200,000 women in the United States are diagnosed with breast cancer each year, it’s no surprise that Kate Hudson and Fabletics, a company that prides themselves on empowering women through fashion, agreed to rally support around Fashion Targets Breast Cancer. For their role in the charity campaign, Fabletics unveiled a stunning blue and pink capsule collection (most essential or influential pieces from a collection) for the fashion gala, which was held in the Del Amo Fashion Centre mall located in Torrance, California, with all of the proceeds going to FTBC. In an effort to contribute even further, Fabletics have announced plans to make the same capsule collection available on their website, fabletics.com, and their brick and mortar locations, for those who were unable to attend the event.

The charity campaign at Del Amo Fashion Centre mall marks the second collaboration between Fabletics and FTBC. In an interview with chronicleweek.com, an online independent news site, Hudson reportedly expressed an interest in continuing to play a role in these charity events, that spur cancer awareness; so, it’s probably safe to say Fabletics will be front and center for any future events.

If you’re curious about Fabletics, it was founded in 2013, through the collective efforts of Don Ressler, Adam Goldenberg, and Kate Hudson, and is marketed as a fashion-forward athleisure brand. The business model was the brainchild of Ressler and Goldberg, who approached Hudson with the intent of forging a business partnership that would revolutionize how apparel would be marketed to women. Obviously, Kate Hudson was impressed with the business plan and went into business with Ressler and Goldberg, to form Fabletics.

Granted, Huson is the face of Fabletics, but she also plays an integral role in the company; she routinely analyzes inventory and sales figures and has been instrumental in helping the company reach $250 million in sales, for the 2017 calendar year.

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