EOS, short for Evolution Of Smooth, is a revolutionary company that makes lip balm products. Their remarkable and eye catching lip balms come in tiny round containers and can be found both online and in common drug stores. Their decision to incorporate all natural and organic ingredients into the lip balm formula has set EOS apart from major competitors and manufacturers. This decision has defined the way that viewers see the company as well as the interest of customers who are health conscious.
According to usmagazine.com, EOS has generated a significant market presence as well as an emotional connection with their target audiences. Their latest innovation is a new line of vegan crystal flavors.
Vegans couldn’t use EOS in the past due to the ingredient list containing bees wax. The new formulas contain healthy all natural components like jojoba oil, vitamin E and coconut oil. It is wax free and offers multiple luscious scents and flavors in the same recognizable orb shaped container. EOS has addressed the vegan dilemma by creating new formulas that are helpful and don’t contain the same ingredients as the original EOS lip balm. The major way this was accomplished was by making the new flavors with natural alternatives to wax.
EOS has effective branding strategies because they are interested in helping people get an enjoyable experience. They promote the health consciousness of their products and have unique endorsements from celebrities like Kim Kardashian and Christina Aguilera.
Today, EOS gives ChalpStick and other major lip balm manufacturers a run for their money. In less than a decade thay have taken over a large share of the market and can be found in retail and chain stores like Target, Walmart, CVS and Walgreens, shop here. Their appeal has grown from crafty containers and flavors, to a larger brand image that helps define the corporate culture and ethics behind their manufacturing process.