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Don Ressler’s Contribution To The Success Of TechStyle Fashion Group, A Rebrand Of JustFab

Don Ressler is the co-CEO of JustFab Inc, a company that he co-founded in 2010 alongside Adam Goldenberg. JustFab is an online subscription retailer of fashion products. Recently, the premier-fashion subscription firm announced a new corporate identity following the launch of TechStyle Fashion Group. It encapsulates the firm’s origins based on technology. Additionally, it marks its transformation from a single e-commerce site into an international platform for building brands with over 4 million VIP members. This shift has been made in all its brands, including Fabletics, JustFab, FabKids, and ShoeDazzle.

JustFab’s rebrand comes as the firm continues to redefine the business of fashion via personalization, data, and vertical integration. It is offering considerable benefits to customers. The company is controlling the whole business cycle starting with product creation, manufacturing, and distribution. It also engages in software development and promotional campaigns. These activities have seen the firm enlist a large consumer base. TechStyle Fashion Group is a representation of the innovation that Ressler’s firm is committed to achieve.

The company has had six years of remarkable growth and profitability. Presently, JustFab has become one of the biggest online retailers that designs, manufactures, and distributes its own fashion brands. With yet another year of successful growth, TechStyle Fashion Group is expected to report over $650 million in revenues. These earnings will be generated from the merchandise sold and subscriptions made in 2016.

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Don Ressler has led TechStyle Fashion Group in raising funds to run its operations. Initially, TechStyle Fashion Group was known as JustFab. In 2011, the firm received $33 million from Matrix Partners, a U.S. venture capital firm. The company was also a recipient of an extra $76 million from Intelligent Beauty, Rho Ventures, Matrix Partners, and Technology Crossover Ventures. In 2013, TechStyle Fashion Group raised $40 million. Following another round of funding in 2014, the company managed to raise $85 million. After the successful series of sourcing for capital, the group launched international operations in Canada and Germany.

Don Ressler has been involved in developing and growing other businesses. They include Intermix and Intelligent Beauty. He joined Intermix after the firm purchased its first business in 2001. Fitness Heaven was Ressler’s initial venture. He met with Adam at Intermix where they formed Alena Media, which became the most performing business division of Intermix. After leaving Intermix, they founded Intelligent Beauty. Don Ressler expanded the platform
by hiring style consultants, experts, and designers that developed a personalized system. Intelligent Beauty offered an attractive and an affordable subscription model.

Follow Fabletics on: www.fabletics.com/

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