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Don Ressler- the Mastermind of JustFab and Fabletics

Don Ressler is fit to be called a world leading entrepreneur. Don Ressler is behind highly successful startups that have changed the fashion world. He assisted in the finding of companies like JustFab, Intelligent Beauty, and Fabletics. He started his business journey with a company called FitnessHeaven.com. Intermix Media later bought the company, and Ressler entered into a partnership with Adam Goldenberg. The two businesspeople cofounded their first company known as Alena Media. However, the company faced several challenges when Intermix Media acquired new owners named News Corp. Ressler teamed up with Goldenberg to create a series of other successful firms at http://ecommerce-news.internetretailer.com/nav/tags/donressler/0.

News Corp purchased Intermix Media in 2005. Don Ressler, together with his colleague experienced a tremendous setback with the business after the purchase. They had previously had huge success with the business and made profits amounting to millions. The new firms restricted their business operations, and the two decided that it was time to start their company. They knew that they had all the skills required to create a successful business. Don Ressler had since worked and perfected in the field of online advertising.

Along with other members of Alena, Don Ressler held a brainstorming meeting at Goldenberg’s living room. A few weeks later, they had come up with a new product called Intelligent Beauty. The company grew and moved its headquarters to El Segundo. The two owners found the location ideal because it had easy access to transport facilities. The place was close to an airport facility and had access to the beach. They found a massive office space in the location that was easily expandable. The three services made Don Ressler and Goldenberg know that they had found a home to their business.

JustFab has since evolved to become a leader in the e-commerce fashion markets. The company was recently renamed to TechStyle Fashion Group. It has since focused on establishing an online subscription fashion store on Brandettes. It sells a variety of items such as shoes, handbags, denim, jewelry, and handbags. The products and services are meant to address the market needs of fashion. TechStyle Group is the mother company of several firms. It has other firms such as FabKids, Fabletics, Fab Shoes, and Shoe Dazzle.

Fabletics is one of the most successful companies of TechStyle Fashion Group. The company started in 2013 on Crunchbase. It was started by Don Ressler together with Kate Hudson. The company has since become an activewear line that offers affordable and high-quality clothing itemS.

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