The platform that both JustFab and Fabletics stand on together is one that is easy to understand: convenience. Everything about the brands, from the way that women can find the perfect outfits to the way that they are shipped conveniently to your front door each month, screams convenience and provides people with the chance to be able to do more with their lives while they are doing everything that they can to stay fashionable. Fashion is all about what you can make out of it and Don Ressler knew that when he was designing the idea behind JustFab and Fabletics.
Fabletics, which is an all inclusive athleisurewear brand, has created many different options for women who were stuck with wearing boring, ratty t shirts and shorts that just didn’t fit in the past. With Fabletics at https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/, customers can now have a perfect workout outfit that is delivered to them on a monthly basis for a set price. There is no worry to shop around and try to find new clothes and the majority of the time, the outfits are ready to go with no need to try and match shoes or make things look different about the outfit just to get it to fit.
The idea is that women will be more inclined to work out if they feel good about themselves. There have been many studies that were done on the ideas behind working out and feeling good and a lot of the confidence from both of these avenues actually comes from having the right outfit on perezhilton.com. When a woman can feel like she is dressed the right way and is also able to do new things with the new outfits that she has, she will be more confident in herself This will lead to better performance and being able to have a better chance at working out.
Don Ressler knew all of this when he came up with the idea for Fabletics. Don Ressler wanted to see the women who were working out in these types of clothes be able to perform and do more with the work outs that they were doing while they were in the clothes. Don Ressler also wanted to create something that was convenient. Fabletics allows women to not even have to think about what they are going to wear to work out in. Since it’s delivered to them regularly, they will be able to have a fun new athletic outfit every month.