Understanding a property market is a true mark of an expert, and José Auriemo Neto fits this definition. Unlike most property markets in South America, Brazil is unique in the sense that it has a high demand for high end properties. Companies have been on a journey to give this particular market the needed business structures and more importantly fill in the business void within this market. Although he joined this market later, his presence in this market has led to some changes in both market operations as well as the overall growth value of the property market. For the last 47 years, the company has made some significant strides in this market.
However, the most redefining moments for this company according to pundits is the period Neto has been in charge of this company. It is during his tenure that the company has undertaken major infrastructure changes and massive investments in different cities in Brazil. Under his expertise leadership, they have invested in different localities in the South American nation with the aim of meeting the malls’ demand and modern marketplaces for exotic goods. He believes that these investments have spiral effects on the overall growth of the Brazilian economy. In order to expand the company’s market influence, José AuriemoNeto has been keen on expanding the company in other markets such as Uruguay and in the USA.
These two markets according to Neto have similar potential as the Brazilian market. For the last 36 months, the two branches of JHSF Participações have been instrumental in redefining the operations in these two markets and more importantly filling in the gap as far as high-end properties are concerned. In an interview, Jose Neto says that the main reason why the expansion has been successful is good leadership and doing background checks on the two markets. Just like other investments, he believes that study should dictate the investment direction. In summary, José AuriemoNeto is without a doubt one of the most versatile managers and investors in this part of the world. He believes that 2019 will be a motivating year for the property market.