Flavio Maluf was probably the one person that Eucatex was waiting to come to leadership for it to come to the forefront in terms of its positioning in terms of competition. Eucatex began operations in the 1940s. In those years, it would have been termed as one of the companies that are very instrumental in the degradation of the environment (as it was involved in wood milling).
From the year 1965, when Flavio was born, up to the year 1997, when he took up leadership of Eucatex, the experiences that he went through were very instrumental in making him the person he has currently become. Learn more about Flavio Maluf at InfoMoney
His venture into politics is most likely what made him aware of the leadership skills that he possesses. His study and working in the field of engineering enlightened him on the various processes that would be involved in the general production process. Currently, Eucatex is one of the best-performing companies in Brazil. It has gained recognition in the reign of Flavio Maluf, mostly due to the nature of production and products which are environmentally friendly (wood fiber).
The company has also been able to create viable networks which would be expected to be of great aid in its general growth and development. For instance, the merger with Duratex, which led to the partial acquisition of a farm that would provide raw materials for the operation of Eucatex was very strategic. There was a projected resultant growth of the paint production by 30% and wood fiber products by 70%. This was, therefore, a very viable business decision made within Flavio’s rule as the executive president of Eucatex.
One of the greatest virtues nurtured within Flavio, probably by his early life and the environment within which he was brought up, is one of seizing opportunities that come up. He grew up around people whom he saw close business deals every day. This must have been subconsciously instilled in him. As an entrepreneur, this is the reason why Flavio Maluf is used to taking advantage of such easy opportunities.
Flavio Maluf, for instance, he worked really hard to convert the Eucatex business into a company that has environmentally friendly, which is one of the greatest trends of all time currently. This is what has placed Eucatex in the forefront of the Brazil economy, which is very competitive.