Missy Broome

It's Missy!

Makeup For All The Fellow Unicorns Out There!

Lime Crime was founded by Doe Deere with the intention of creating fabulous makeup for men and women that want to express themselves as they please. They have a very unique line of makeup which is certified vegan and cruelty free! They are also produced right here in Los Angeles, California; it’s always great to support a local American-Made product. Their products include lipstick, hair coloring, eye shadow, hi-lite’s, nails and makeup brushes.


Some of Lime Crime’s newest products are revolutionary and unique. They have a collection called the “Utopia Bundle” which includes liquid matte lipstick in a variety of rose inspired colors. I highly doubt these colors will be found anywhere else and look fabulous on a variety of skin colors.


There is another set of lipstick called the Velvetine’s which are also rose inspired colors. They are a liquid matte lipstick that stays on for long periods of time and keeps their beautiful color without smudging off onto things. My personal favorite is New Americana which is a bright beautiful red.


These matte lipsticks they produce will not dry out your lips; they will feel like velvety rose petals all day long. You can eat with this lipstick courageously knowing that it will not smear off onto your cup and silverware.


Another lipstick I have to mention is the Kitty Bungalow Meow Bundle, which is a set of two liquid lipsticks. These are not matte, they are extremely glittery and sheer in their appearance. It’s a phenomenal lipstick for someone looking for a softer but glistening color on their lips.


Lime Crime has created a line of fantasy semi-permanent hair color that you won’t find anywhere else. You can choose from a variety of unicorn-esque colors ranging from “gargoyle” blue-black, “blue-smoke” which is deep blue, “bunny” a very Easter looking pink, to “Lee-Loo” which is a striking orange-red; it personally reminds me of an Arizona sunset.


There is so much more on their website than I can list in this article. Their website is user-friendly and they are very green-conscious. You will definitely find something at their online store that will inspire or add onto your own self-expression.



EOS Lip Balm

When founders of EOS Lip Balm started the company they wanted to shake up the lip balm category. It seemed all the products were uni-sex for men or women. With market research they found these products were used by women primarily as part of their beauty regime.

The company set out to make the product enjoyable for women to use. They created a lip balm shaped like a round orb that comes in many different flavors. They hired a sales rep but had trouble getting into the drugstores and chain. When they met with a woman buyer at Walgreens she loved the product. It began to sell in Walgreens and later sold the company landed accounts with Costco, Walmart and Target.

EOS owners designed their own production company so they could control how the product were made. They had machinery designed for their products and were able to meet demands of new accounts. They targeted women ages 25 to 35 using social media and contacted beauty bloggers. The round colorful container is easy to use and easy to locate in a handbag.

The product is all natural and has outsold traditional lip balm like Chapstick and Burts Bee Balm. It come in many flavors and sells for a reasonable price. Good marketing and market appeal to women have made it a top seller in the lip balm category.

Doe Deere: An Animal Loving Entrepreneur

Lime Crime, a company created and founded by Doe Deere, has a mission to revolutionize the makeup industry. This not only includes what makeup looks like but also how it makes the customer feel and the process they go through in which to purchase makeup. This company is an online company and has set a trend on the internet by being the first digitally-native beauty brand. This has led this company to gain a large group of followers, whom Doe Deere refers to as her “unicorns”.

Founder, CEO and owner, Doe Deere has always considered herself to be a rebel at heart. She constantly changes her style and is proud to show her more eccentric side through her makeup and wardrobe. Her unique view of beauty and her undying love for color have inspired millions of fans around the world. Her personal values towards kindness to animals is one of the things that is the center of her brand.

Doe launched her company in 2008, after a brief stint in the music industry. While she could only find various shades of beige while looking for makeup, she thought her brand would bring something new to the market. One of her first products was called Unicorn Lipsticks, which were a drastic range of lip colors from what was currently being sold in stores, with a eccentric unicorn packaging. Deere also delved into the market of liquid lipstick, with her addition of Velvetines in 2012.

Doe currently oversees all product development. She is a well respected entrepreneur in the beauty industry for continuing along with her dream, despite others having doubts of her vision. For this reason, she encourages other young entrepreneurs to follow their dreams as well.

Deere has set new standards for the performance and quality of its products. Their products are made to express a customer’s mood, and can be altered depending on how one feels.

Lime Crime cosmetics are certified Vegan & Cruelty-Free by both PETA and Leaping Bunny. This is a large part of the company’s mission, as Doe Deere insists that animals are treated fairly and have nothing to do with her products.

Bustle’s 7-Day Experiment With Wen Conditioner

WEN has been around for a while, and the shampoos and conditioners from the line promise to make the hair healthier and shinier. These products are created by celebrity hair stylist Chaz Dean. It is made from natural plant extracts and oils, and are free of many of the harsh chemicals that are in some hair products. Bustle’s Emily McClure tried the Sephora Fig conditioner from Wen for seven days, so if you’re wondering if Wen will do wonders for your hair, here are a few details that will help you make your final decision.

During the first three days of the experiment, McClure washed her hair each morning. She states that her hair felt thicker after just one use, and her hair was shiny and felt especially moisturized. On the fourth day, she didn’t use the conditioner because she was in a rush, but her hair was still free of frizz. However, since Wen conditioner had made her hair oily, it didn’t keep a curl for very long that day.

By the end of the week, McClure went out with friends and got a few comments on how shiny and healthy her hair looked. She says that she’d recommend Wen conditioner to women with naturally thin hair, as well as women who are accustomed to washing and styling their hair on a daily basis.

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