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Two Million Followers Inspire Others on Lime Crime’s Account; Doe Deere Blissfully Adjusts Her Crown


The most effective means to gain business exposure in the twenty-first century is to take to social media. Beauty brands are easily marketed on platforms like Instagram, and followers adore being able to upload their looks in an attempt to inspire others. Lime Crime, for example, is a makeup line that recently exceeded two million followers on IG by taking an original approach to social media.

Nude lips, natural eyes, and humdrum hairdos have no place on Lime Crime’s account. Instead, followers send other fans across the globe pictures of their unique looks for the day. Black velvet lips, hot pink hair, and blinged out, vibrant nails compose the photos on Lime Crime’s page, and followers cannot wait to share, attempt to execute looks, and inspire others each day. As CEO, e,Doe Deer revels in the excitement her followers feel, her compassionate approach to a cut-throat industry certainly continues to bloom.

The mother of three cats was born in Russia where she demonstrated a passion for originality, expression, and music at a young age. Upon moving to the United States, Deere lived in New York. Of course, being surrounded by constant inspiration and edge allowed the princess of pizzazz to not only meet her husband, but to form the fairytale rock band, Sky Salt, with him. Pursuing her original goal of becoming a musician, Deere never skipped a beat when it came to adorning her own face with colorful makeup that she created herself.

Reporting that she was never able to find lively colors in big-name stores, the designer began creating her own. Feeling a sense of compassion for people like her who were also unable to find animated makeup, Deere decided to launch the brand that the public recognizes today: Lime Crime. Her fans quickly became known as unicorns, and they galloped to the counters in order to purchase the products that were never once attainable. Their freedom to express themselves was Deere’s overall goal, and the available platforms to share their creations are certainly an added bonus that benefits both the CEO and followers. By colorizing one face at a time, the unicorn queen has undoubtedly altered the makeup industry for the better.

Follow Doe Deere on Twitter and Instagram.

Squaw Valley Ski with Andrew Wirth as CEO


The Squaw Valley Ski Resort is in the Olympic Valley, Lake Tahoe area in California. It was the host site of the entire 1960 Winter Olympics. Since then, it has maintained its vibrant ski culture and mountain energy. With consistent snowfall that sticks around well into the spring, Squaw Valley is one of the longest ski and snowboard seasons in the country. Squaw Valley was once a mining boom town and was the biggest mining operation in the Lake Tahoe region.

With Squaw Valley and Alpine Meadows joining forces, bringing the two ski resorts under common ownership, skiers and riders can access about 6,200 acres. It now has 270 trails, 43 lifts and a total skiing area of 4,000 acres. It attracts up to about 600,000 snow divers annually. 

If you are planning a trip to this ski resort, you can stay off the mountain; families can relax in the heart of the Lake Tahoe action in the Village at Squaw Valley Lodging. There’s plenty of high altitude adventures, walk and explore the village at Squaw Valley to discover the endless shopping & dining options.

Andrew Wirth is the CEO of Squaw Valley Ski Holdings. He has been in the resort business for a little over 24 years. Wirth was responsible for overseeing a $70 million upgrade to the resort, which enormously helped to par with competing skiing areas. Wirth was also able to make a major change to merge with Alpine Meadows Ski Resort, Wirth also became the CEO of that resort as well, and it provided the convenience of purchasing one single ticket for admittance to both. His long-term goal is to continually build and improve the reputation of Squaw Valley to make it more popular than ever. He is a major contributor to environmental and community service organizations in the Lake Tahoe area.

Recently it was announced in the Los Angeles Times that they would introduce a gondola that would run about two miles between the bases of the two resorts, allowing skiers to zip between them without using ground transportation. Wirth said the gondola will be built on private property near the wilderness area, far enough away that hikers in the wilderness won’t even be able to see the gondola, although Squaw Valley Ski Holdings has yet to submit a construction plan. 

Wirth received the Chairman’s Outstanding Service Award and last year he was recognized by Disabled Sports USA as the Citizen of the Year.

Squaw Valley Successfully Integrates the Environment, Entertainment, and the Community

Squaw Valley Ski Resort is in Olympic Valley, California. It is one of the largest ski areas in the United States. It is also the second-largest ski resort in Lake Tahoe. It is currently operated by Andrew Wirth, President and CEO of Squaw Valley Ski Holdings. He has obtained a Bachelor of Science degree along with obtaining many professional and community service awards. He works very closely with environmental and community organizations and plays a large role in environmentally consciousness of the resort and its overall success. In 2013, he barely survived a heinous skydiving accident but returned to work the following year.

On a yearly basis the resort attracts roughly 600,000 tourists. While most are drawn to the skiing there are many other activities available throughout the year. Some other amenities include a swimming pool, a roller skating rink, dining, stores, concerts, various shopping opportunities and outdoor events. Squaw Valley strives to provide entertainment to the community despite the weather conditions. 

Making the facility available year round, helps the community to come closer together and bond through their various events and attractions. They feel that it is important for the community to have opportunities to interact with each other. They are very committed to having a positive impact on the surrounding areas. They have made great strides in reducing their environmental impact and are striving to lower their carbon footprint through various methods. They are applying more energy efficient technology to their facilities and are researching renewable energy. All of the members of the facility are dedicated to being environmentally responsible.
An example of their advancements in environmental responsibility includes integrating an Electric Car Charging Station. They have also implemented changes to reduce the carbon footprint of the overall facility. They also have organized several fundraisers geared towards raising awareness of climate change. In addition to this, they are implementing recycling and composting regimens and powering several of their vehicles with bio-diesel blends.