Missy Broome

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Adam Goldenberg is one of the Motivating Factors behind JustFab

Adam Goldenberg is a mover and shaker in the business world. He began his career at age 15 when he started his first business venture. The success he experienced with his company, called Gamer’s Alliance, prompted him to quit high school after selling the company to the parent company of MySpace, Intermix Media on He became the Vice President of Strategic Planning and when he was 20 years old he was named as the Chief Operating Officer (OO), making him the youngest in that position of a publicly traded company.

While at Intermix he became friends with Don Ressler and when Intermix was sold, Adam Goldenberg and Ressler did not hesitate to start their own company. They co-founded a company called JustFabulous, later changed to JustFab and set upon a course in fashion retail. Neither one knew anything about fashion, but they knew business. They took the e-commerce concept and developed a subscription based fashion retail online entity at They saw a tremendous potential for the company as it created a shopping experience, as well as opportunity based on quality products at an affordable price and incorporate fun and social interaction.

Goldenberg knew he was tapping into an opportunity that was fairly new and in its formative years and with the right kind of business savvy, JustFab had the potential to become highly successful. JustFab offered shoes and handbags, denim and accessories. Mr. Adam Goldenberg helped develop a business model that tailored fashion choices to the member’s personal preferences for a monthly fee.

Through Goldenberg’s guidance, subscription growth was quicker than anticipated and the culture was right for success. Goldenberg, along with his partner have the ability to bring in the right team members that fit the company culture. Goldenberg looks for passion about the JustFab brand and for what they do. Without some level of passion an employee will not thrive. Along with passion, Goldenberg looks for enthusiasm. Goldenberg’s enthusiasm is contagious and that is one of the factors that motivates the team to excel.

Goldenberg has the ability to adapt JustFab to successfully take advantage of market trends and economic activity. He also believes it is important to mentor and work with top performing team members. Part of the success equation is making sure team members stay focused and engaged and Goldenberg considers that part of the success of JustFab.

Growth for JustFab is currently in the works and on the horizon. They have opened several brick and mortar locations and JustFab plans to open more in the next three to five years.

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