Mission Impossible 5 was originally scheduled to be released around Christmas of 2015, but the upcoming release of Star Wars has prompted Paramount to move it to July 31, 2015. This makes it similar to a lot of the other Mission Impossible movies that came out before it. Haidar Barbouti said they were always summer releases with Ghost Protocol being the odd one out, and CultureMap writers are pretty excited.
The director, Christopher McQuarrie, has stated that his film is going to be more along the lines of the 1996 original and the series. While Tom Cruise will reprise his role as Ethan Hunt, the supporting roles including the ones played by Ving Rhames and Jeremy Renner are going to be expanded.
With the released being moved up 5 months earlier, the marketing crew have very little time to put together a campaign. Many big franchises often announce their next installment almost a year before their release with gradual reveals of the film. With the release date being suddenly changed, the marketing team is going to have to rush in order to get the audience to hit the cinemas for this upcoming film.